For simplicity’s sake, I like to split listed properties into two categories: inhabited and uninhabited.  Both need some degree of staging to enhance their potential.  For inhabited properties, staging usually means sending items to storage, touchups, and a constant state of cleaning up.  Uninhabited properties call for staging that shows vitality and possibility by way of adding furnishings, window dressings, and updating paint.  Whichever category a property falls into, staging takes time, energy, and money.  There is another option available today — virtual staging.

With 90% of homebuyers using the Internet to search for homes, according the National Association of Realtors®, it makes sense to put as many photos as possible online. Many buyers want to see photos on the website before they commit to a showing.  For sellers, this is the perfect opportunity to let the home’s décor possibilities shine without much effort. Virtual staging uses computer technology to boost a home’s appeal.  Simply send in a digital photo and a day or two later, you will have your own virtual open house. It’s cheaper than renting furnishings and accessories for empty houses and allows buyers to gauge the size of a room online.  Additionally, potential buyers can play with color and texture interactively changing the rooms as they like.